‘THE FOX PROBLEM’
Brief: Make Hewlett Packard a brand relevant to teenagers who see HP as the computers in Dad’s office.
Solution: A fortnightly, live streamed party on your computer (think TFI Friday but cooler) accompanied by profiles of up & coming new creative talent powered by technology.
Results: Masses of PR & millions of views later HP is not only firmly on the radar of 16 to 24 year olds they also sold close to a million bucks worth of tech.
Platforms: Youtube (including live-stream) Facebook, Twitter, Instagram, Experiential.
