Brief: Once one of the world’s most recognised Whisky Brands, Cutty Sark had lost favour with drinkers and its loyal customer base was literally dying away. How to revitalise the brand and make it relevant to a new audience?
Solution: Cutty Sark was a dream of a brand with a genuinely fascinating history and an ambition to appeal to those who think as creatively as Cutty Sark’s founders. From bottle design to a website that celebrated new artistic talent and a collaboration with a resolutely anti-establishment band we had a lot of fun.
Platforms: Digital, Youtube, Facebook, Community Partnerships, Experiential