Good Times

For McDonald’s Summer 2016 was all about bringing “The Good Times” to the people of the UK wherever they were. But if you couldn’t make it to the McFlurry Van for free ice cream and games, we brought the Good Times to you with a liberal sprinkling of Summer daftness via #HelloGoodTimes.

A series of social content featuring the audiences favourite YouTube talent to get over that familiar FOMO feeling gave McDonald’s their most highly engaged with content of the year.

Platforms: Facebook, Twitter, YouTube.


‘CHANNEL US’

Brief: McDonalds is the biggest employer of 16 to 24 year olds in the UK but there is very little love for the brand. We were tasked with shifting perception of the McDonalds amongst this audience to being their biggest champion, challenging and empowering them to realize their ambitions.
Solution: Channel Us. McDonalds biggest social media platform sees up & coming talent given 72 hours to pull together a team and produce a project that fulfills a lifetimes ambition. In return we provide the tools & mentorship to help get the job done.
Platforms: 3 x weekly videos on Youtube form the centerpiece of the project with mini-formats and challenges designed for Instagram, Twitter & Facebook.

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‘SOCIAL CONTENT & STRATEGY’

Brief: Monopoly is still one of the world’s most popular family games, but was losing relevance with younger audiences. We were tasked with engaging existing fans with social content that would share their passion for Monopoly while grabbing the attention of new players with topical references.
Solution: Probably the most fun brand I’ve worked on. With pretty much carte blanche to come up with whatever we thought would entertain our audience, as long as Monopoly and its inherent iconography were at the heart, we invented sketches, quizzes, & our very own take on Tom & Jerry with stop motion extravaganza Cat Vs Dog.
Results: Incredible engagement (considering the tiny amounts of cash put behind promoting the content) and a very happy client. Also my team through themselves headlong into Monopoly, inventing stop motion rigs and forced perspective sets for our animations. They also played starring roles in the mini-masterpieces.
Platform: Facebook.