Brief: As part of their partnership with The Saatchi Gallery, Peugeot were given the chance to create an instillation within the Flowers – Flora In Contemporary Arts season. The challenge was to create a piece worthy of one of the world’s most prestigious art galleries that also communicated Peugeot’s brand ethos of The Power Of Allure.
Solution: Inspired by the world’s first automotive photoshoot powered entirely by plants, water, soil, and organic waste, Peugeot’s Powered by Nature: Allure Through a Bee’s Eyes was an immersive exhibition at London’s Saatchi Gallery, designed to showcase the brand’s innovation in electrification and its commitment to sustainability.
Strata developed the creative concept, Allure Through a Bee’s Eyes, transforming the visitor experience by simulating how pollinators perceive the world. Rather than showcasing a physical vehicle, the installation which followed the pioneering e-5008 photoshoot illuminated using microbial fuel cells, shifted the focus to nature’s hidden beauty, aligning Peugeot’s ethos of Allure with a powerful sustainability narrative.
Results: A reported media reach of 1 billion, social media reach of 5 million and an engagement rate of 110%. Allure Through A Bee’s Eyes was nominated for Drum & Creative Review Awards
