Brief: Stellantis is one of the world’s largest auto manufacturers with more than 14 iconic brands under the umbrella. As part of the 2024 National Business Meeting at Manchester Central Convention Centre, we created an expo featuring bespoke experiences for all 11 brands present, including Citroen, Fiat, Vauxhall, Alfa Romeo etc. The Expo was so popular with the Retailer guests, some quipped that we should open it to the public under the name The Manchester Motor Show.
In 2026 we did just that.
Solution: In short, we upped our game. As well as bespoke retail displays, each stand boasted gamified activations to draw in visitors for enhanced brand engagement and data capture. We also created a full brand identity for The Manchester Motor Show that was seen in OOH placements around the city.
Results: 10,000 applications for free tickets, hours of content created by attendees and influencers and a new IP born for Stellantis.
